FOR ECOMMERCE BRANDS WITH AN AUDIENCE.YOUR PLAN + THE CHAT + FULL SETUP

Turn Instagram
replies
into orders.

Help the right shoppers choose.
Make buying the easy part.

People want your products. Help them choose one. We plan, write and build your Instagram DM sales journey—from their first reply to the right product and Shopify checkout.

Ceramic mugs and a terracotta vaseYOU’RE THE CUSTOMER.Try it as
a shopper.
Instagram to product. Have a go.
Choose in Instagram. Pay in your store.

They’re interested.
Now help them choose.

“It’s for my girlfriend.
I have no idea what to get.”

“Will she like it?” “Which one suits me?” “Can I use that offer?” Help people get the answers they need to buy.

We build the chat around what you sell. Each reply helps us choose what to ask or show next. Your team steps in when a person is needed.

Make it easy for the right shopper to buy. If the product won’t suit them, say so.

TAKE THE CUSTOMER’S SIDE.

Pick a starting point.
Have the conversation.

Choose a chat. Edit the draft or write your own reply. Then press Send.

stillroomTHOUGHTFUL GIFTS. EVERYDAY RITUALS.
Ceramic mugs and a terracotta vase
Find something that feels like her.

Send us a DM with GIFT. We’ll help you narrow it down.

s.
stillroomGifts & everyday rituals
hey! birthday gift for my girlfriend. she’s big on coffee 😂
coffee person. good start ☕ what are you looking to spend?
£40ish. she likes simple things
i’d go with the mug pair. £36, and she’d actually use them
check delivery, then head to Shopify checkout when you’re ready.

Your next offer
needs a way to buy.

Black Friday brings buying questions. What should I get them? Which one? Can I use the code? Will it arrive in time?

Have answers ready before the offer goes live. We build around your stock, offers, last dates to order and the questions your team gets.

Here’s what
we build for you.

One full path: a reason to reply, help choosing, the right product and a link to checkout.

YOUR PLAN TO HELP THEM BUY

A plan for your store.

We find who the product suits and what holds them back. You get a plan for how the chat starts, what it asks, what it shows and when your team steps in.

YOUR SALES CONVERSATIONS

The words and the product advice.

We write the chats, quizzes, answers and offers in your voice. Each reply has a job. Each product has a reason to be there. Your team checks the words and when to take over.

YOUR CONNECTED SETUP

Built, tested and handed over.

We set up the agreed Instagram and Shopify tools. We build the chat and the agreed way to ask for customer details, with their permission. We test the whole path with you. You approve it before launch. We agree what to track with your tools: questions answered, product clicks, checkout progress and where shoppers drop off.

Before you
say hello.

Is this worth building for our store?

It helps most when people want your products but need help to choose or buy. We look at your store, audience and the questions they ask. If there’s too little interest or no clear problem to fix, we’ll say so.

Will it sound like our brand?

We use your voice, products and approved answers. You check the words before launch. Your team takes over when an order needs help or a question goes beyond what we’ve agreed.

What do we need to provide?

Tell us about your products, offers, rules and voice. We agree what to build, which tools to use and what access we need. We plan, write, build and test it. Then we show your team how it works.

Can we use the tools we already have?

We start with your store, DM tools and how your team works. Tell us what you use. We’ll check what it can do and where shoppers get stuck.

Does it work with our content and ads?

Yes. A DM, a comment on a set post, a Story reply or a message ad can start the chat. We use the paths your tools support and follow Instagram’s rules.

Where does the customer actually pay?

They ask and choose in Instagram. Then they follow a link to your Shopify store to pay. Your store handles checkout and the order.

What could a chat
do for your store?

Tell us what you sell, who follows you and where shoppers get stuck. We’ll review your answers and reply about where we could help.

Your store. Your audience. Your starting point.

THE FRICTION OFFICE
Your brand1 of 13

One question at a time. Your answers are sent only when you choose Send my request.